Book Launch & Publicity Package

A guided launch resource for fiction, nonfiction, and memoir authors

Launching a book—especially one rooted in beauty, meaning, or lived truth—shouldn’t feel performative, frantic, or built on hype. This toolkit is designed to help authors bring their work into the world with clarity, dignity, and lasting impact, using thoughtful training and polished templates that still sound like a real human being.

This is not done-for-you marketing.

It’s a guided, high-touch resource package that gives authors the tools to launch with confidence—while keeping their voice, story, and purpose intact.

Designed for writers who want their books to reach the right readers and endure.

What’s Included (All Training + Tools)

1. Live Launch Event Planning Guide

In-depth training and planning support for hosting a live book launch that feels intentional, warm, and professional.

Includes guidance on:

• Venue selection (bookstores, libraries, galleries, private homes, community spaces)

• Event formats (readings, Q&A, panels, moderated conversations)

• Hospitality and flow

Templates included:

• Invitation lists and outreach tracker

• Timeline templates and planning checklists

• Décor/catering worksheets

• “Day-of” host script sample to lead the event with calm confidence

2. Virtual & Hybrid Launch Training

A step-by-step workshop for designing a virtual or hybrid event that still feels personal, polished, and connected.

Includes training on:

• Choosing platforms and formats

• RSVP systems and event flow

• Audience engagement that feels natural, not forced

Templates included:

• Digital invitation

• Reminder emails

• Engagement prompts

• Replay announcement

Bonus resources:

• Webinar slide deck

• Moderator guide for a professional virtual presence

3. Media Outreach Kit

A thoughtful, professional press kit designed to present your book with credibility and clarity—without hype.

Includes templates for:

• Press release framework (reverent tone, not clickbait)

• Professional author bio + media fact sheet

• Pitch letter templates for:

  • local media

  • trade outlets

  • niche communities and interest groups

  • alumni networks and professional circles

Interview prep packet includes:

• Talking points and themes

• Tone guidance

• How to speak about the work in a way that’s compelling and aligned

4. Podcast & Speaking Opportunities

A guided approach to visibility that feels values-driven and sustainable.

Includes:

• Curated list of podcasts, organizations, and communities aligned with:

  • books and storytelling

  • leadership and lived experience

  • creativity and culture

  • wellness, purpose, and transformation (as relevant)

• Training module on how to:

  • research hosts

  • evaluate fit

  • tailor your message

  • pitch with confidence and professionalism

Templates included:

• Pitch letter + inquiry templates for podcasts, conferences, universities, book clubs, and organizations

• Speaker one-sheet template to present credentials, topics, and themes

5. Targeted Email Outreach

Professionally written email templates for communicating with your audience in a way that’s clear, warm, and respectful.

Includes templates for:

• Launch announcement

• Thank-you email

• Follow-up email

Also includes guidance on:

• Segmenting your list to honor relationships

• Planning a simple, sustainable email cadence that fits your energy

6. Video Interview (Training Only)

A training session that guides authors through recording a polished, compelling video interview—without needing a full production team.

Includes:

• Question outlines and framing

• Setting, attire, and tone recommendations

• Structure for a confident and credible on-camera presence

No video production services included.

7. Custom Pitch Templates

Custom pitch templates tailored to your book and your goals.

Includes pitch templates for:

• Media outreach (podcasts, articles, interviews)

• Speaking opportunities (book clubs, retreats, conferences, organizations)

• Article opportunities (industry, niche publications, local media)

Designed to reflect a purpose-driven, voice-honoring approach—professional, polished, and human.

Highlights

• Guided ownership: Authors learn how to lead their own launch with confidence, without handing their story away.

• Templates that feel human: Crafted to sound authentic and warm, not generic or overly promotional.

• Personalization with clarity: Each toolkit begins with a strategy session to tailor tone, choose modules, and align everything with the author’s voice and audience.

• Boutique flexibility: Choose the full toolkit or select only the modules that fit your launch season and needs.

How We Work With You

Step 1: Strategy + Intake Call (60 minutes)

We begin with a one-hour session to align the toolkit with your goals, audience, and launch style—and gather any information needed to tailor your deliverables.

Step 2: Delivery of Training + Templates

You receive your selected modules as polished, editable files.

Step 3: Implementation (Author-Led)

This toolkit provides training and tools, not execution.

No posting, booking, outreach, or hands-on implementation is included—only structured guidance and resources designed to support you in launching with clarity and confidence.